various theoretical perspectives on communication from constructivist, coordinated management of meaning, to functional (dimensions of variability) to effective outcomes;

Constructivist theory: communication occurs when when individuals have a mutually recognized interaction to share messages. This process is goal driven end individuals do what they think will help them accomplish their goals. Culture defines the logic of communication. Intercultural comcation should focus on developing flexiblen and integrative strategic means for accomplishing goals.

Integrate culture into coordinated management of meaning theory: CMM seeks to understand who we are, what it menas to live a life and how that is related to particular instances of comcation.
CMM seeks to render cultures comparable while acknowledging their incommensurability.
CMM seeks to generate an illuminating critique of cultural practices, including the researchers own.
CMM is used to analyze rules that are used as social episodes.

Cultural communication: - > involves the negotiation of cultural codes through communal
conversations.

• Every communal conversation bears traces of culturally distinctive means and meanings of communicative conduct.
• Comcation is a heuristic and performative resource for performing the cultural function in the lives of individuals and communities.

Individualisme/collectivisme is de dimensie van culturele variabiliteit die het meest gebruikt wordt om communicatie tussen culturen uit te leggen.

Ingroups zijn groepen die belangrijk zijn voor hun leden en waarvoor leden opofferingen doen. Outgroups..